aspsms.com Newsletter, 03.2018
Dear Joachim von Watt
As a registered client of ASPSMS youget the latest information about our newly available SMS applications.Contents
10 reasons to start using SMS messaging in your business right now
06.03.2018 (Pekka Pohjonen/ASPSMS)
You might think that SMS is already vanished as you are doing most of your messaging with messaging applications as Whatsapp, Facebook Messenger, LINE, Signal, Threema or with other hundreds of different messaging application available in the market. You are wrong.
SMS usage in business communications is still increasing and more and more companies have started to implement SMS to their communication procedures. Some of the companies have used SMS already for over 15 years and they have no intent to stop. Here below are several reasons listed, why the SMS is live and going strong.
Real time communication
When you start to communicate with SMS to your customers or to your other peers, you reach them almost real time. 98% of SMS-messages are read within 3-minutes. Imagine that. There is no other communication method where you reach practically whole your target group or in three minutes. Real time communication does not only mean that a person in your company communicates to your customers or peers. It can also mean that your IT-department has programmed an integration to an SMS gateway. Every time when for example a trigger activates in your CRM or in your ERP software, the SMS module sends a notification automatically to key personnel and informs real time regarding sales data or regarding other important information.
When is the last time you have not read some of your SMS messages which you have received? That?s what I am talking about. SMS has practically 100% read-rate. Email Read-rate? Any guesses? Answer: 22 %
100% device compatibility.
Have you seen any mobile phone lately which does not support SMS? Ok, you have not. But maybe your grandparents have a mobile phone which does not support SMS? Nope. Maybe you have an old phone at home which does not support SMS? You don?t find any. I recollect my first mobile which was Motorola in 1994 which had only partial SMS function. After that all my mobile phones have supported SMS fully. Period. 100% device and manufacturer compatibility. And whatever the developments in the future are, SMS compatibility stays intact. It is just too valuable function for manufactures or for operators to be thrown away.
SMS has its small cost but it is very affordable. Normally businesses are using SMS for sending some valuable information or notifications and the SMS cost is worth of this info. Just imagine costs for dentist, if there is a no-show of patient? (No-show percent can be around 10%) With a small cost of SMS, dentists are able to send notifications to patients automatically through their praxis software that their appointment is coming. No-shows have been almost eliminated totally after many dentists have started to use SMS. SMS functionality can be easily activated if a praxis software company has made so called SMS API integration to a SMS gateway as many software companies already have done
Better customer experience
If you send valuable information to your customers with a personalised SMS or with bulk SMS , they are happy to receive it and appreciate it. But remember, if you send non-sense, you get very negative response. Mobile phone is still personal device and nobody wants to receive non-sense. But if you send something which matters to the receiver , you get acknowledged.
Reach in any location
Business-partner is evaluating a Chinese factory in Chenzhou and you need to send a mobile phone number of another Chinese business partner to him. How do you do that reliable? Naturally with an SMS. With SMS you reach your customers, partners and peers in almost any location in the world. Ok, the peak of Mount Everest does not have SMS coverage but the Base-camp has!
If you use your brand name as an originator for example in the SMS marketing campaigns (maximum 11 characters), the receiver acknowledges immediately who is sending the message. If you send some valuable information (as you should), the receiver acknowledges your brand positively. Important to know: some of the networks are not supporting alphanumeric originator and the SMS-originator is then automatically changed to a numeric originator.
Almost Spam-free channel
As SMS (individual messages or bulk SMS for targeted customer groups) is not free of charge, it has stayed almost a spam-free channel. Spammers have no interest to pay a fee per SMS as they can send spam to email addresses free of charge so much they want. As SMS is a spam-free channel, it has stayed relevant for the users. If the SMS would be free of charge and would have same kind of spam-rate as emails, it would not be supported anymore by operators and manufacturers.
Possibilities for two-way dialogue
If you use so called Two-way number (virtual phone number) as an originator, you can have a two-way dialogue with your customers or partners. When they reply to the message, it will be delivered directly though http command to your web-application, to your software or to your Email-account and you can react to that or to program a module which interprets the answer and acts accordingly and automatic. Also all the SMS traffic (sent and received) can be saved by your application.
Collect of mobile numbers of your customer
If you haven?t already done that, you should start to collect mobile phone numbers from your customers and peers. This is very valuable data which you will anyway need in the future. All the fixed lines phones are vanishing quickly and everything merges to mobile. Through a mobile phone, you can reach your customers today and in the future. If you think you don?t need SMS in your business, you should still collect the numbers. Maybe you are developing a cool mobile app of your company which you would like to share to your customers. But how do you send the info and download link of your new shiny mobile app easiest to your every customer?? Certainly with an SMS!
10 years SOM – Let’s make it a festival!
The SOM, the Swiss summit meeting for e-business, online marketing and direct marketing, will be celebrating its tenth anniversary in Zurich on 18 and 19 April. With the slogan "Conversion City", the trade fair is dedicated to the central key figure in the digital business and offers top providers, top-class speakers and exciting content. The list of exhibitors ranges from innovative start-ups to international industry leaders. For two days they provide a comprehensive market overview and present their solutions. In addition, the comprehensive supporting programme offers insights into current digital trends and challenges and promotes business exchange. More info
With ASPSMS to the fair for free
We offer you a free one-day ticket worth CHF 50.00 for visiting the SOM fair on 18 or 19 April 2018 at the Zurich Exhibition Centre. Please contact us by email to email@example.com with your name, first name and email address. Afterwards, you will receive a coupon code by email from us, which you should register online with boerding messe GmbH & Co KG together with your details. This offer is valid for ASPSMS customers while stocks last. The deadline for acceptance is 12 April 2018.
ASPSMS Volume Discounts
Take advantage of our generous volume discounts by purchasing annual ASPSMS Credits volumes at once.
We offer five different price categories
Find our price list at: https://www.aspsms.com/en/prices/
What are ASPSMS Credits and how do I buy some?
For sending an SMS, you need so-called ASPSMS credits, which are purchased in advance. The ASPSMS credits do not expire.
Up to an amount of CHF 800.00 you can pay by bank transfer, postal card, Mastercard, Visa, Diners Club, American Express or Paypal. From a price of CHF 800.00 on, you can conveniently pay by bank transfer.
If you want to buy ASPSMS credits for a different amount, we are happy to send you a VAT-ready invoice as PDF document. Please contact our support to do so.
Details for Bank Transfers
In favor of:
Please mention your ASPSMS account's Client-ID: 0 and aspsms.comin the payment description.
Credit Warnings: Never run out of ASPSMS Credits
With this feature you can let yourself be informed by SMS and/or e-mail if your credit balance reaches or goes below a certain level. Enter as many recipients, warning levels and warning messages as you need.
And that's how it goes:
List your ASPSMS application
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|Supported networks around the world
Supported operators in your country: